Do more with less: A practical guide for collaborating with AI
In this week’s Big Think Class, comedian and AI storyteller "King" Willonius Hatcher explains how to join the AI revolution.
Learn from the world’s biggest thinkers.
Introducing our latest Big Think Class.
How to treat AI like a creative partner and accomplish more with less
“King” Willonius Hatcher — comedian, AI storyteller, and one of Time’s 100 Most Influential People in AI — believes the AI revolution is unlocking new creative worlds for us all. By learning the tools, you can speed up your creative process, scale your impact, and stay focused on what you do best. Whether you’re making films, music, or business plans, AI can help you do more with less.
Learning objectives:
Treat AI like a creative partner and explore what it can do.
Imagine bold, game-changing ways to apply AI in your work.
Practice often, play with tools, and improve through iteration.
Treat mistakes as feedback, not failures.
Prioritize learning in the fast-moving AI landscape.
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Lessons:
MEMBERS-ONLY CLASS
In this video lesson, AI storyteller Willonius Hatcher explores how AI can be a tool for empowerment — not just for tech experts, but for everyday people trying to work faster and smarter.
AI can enhance your creative process by acting as a collaborative tool that saves time and resources, allowing you to focus on your core work while producing high-quality outputs like 3D animations, scripts, and pitch decks more efficiently.
Mastering AI, like getting fit, requires consistent effort, discipline, and a commitment to learning. In this lesson, Hatcher advocates for making AI a regular part of your workflow to stay competitive in this rapidly evolving field.
A mindset of curiosity and resilience is crucial for success with AI, as embracing mistakes and continuously learning can unlock its full potential, leading to innovative breakthroughs and improved outcomes.
In this lesson, Hatcher explains how AI can enhance creativity by helping you achieve your goals faster, but success depends on effectively framing your prompts, defining your purpose, setting clear parameters, and iterating on the output.
Generative AI acts as a tireless writing assistant, helping you draft and refine various texts — like business plans and ads — by following a simple three-step process: defining your goals, assigning a persona, and iterating on the output to suit your needs.
In early 2024, Hatcher created the viral hit “BBL Drizzy” by skillfully collaborating with AI. In this lesson, Hatcher explains the importance of defining purpose, refining sound, perfecting lyrics, and iterating in order to produce high-quality audio with AI.
In this lesson, Hatcher emphasizes the importance of precise prompts in generating impactful visuals with AI, offering guidance on defining subjects and settings while suggesting parameters to create professional images for various business applications.
AI is revolutionizing video production by enhancing creativity and efficiency, enabling creators to generate animations, special effects, and B-roll footage, while maintaining control over their projects, as demonstrated by Hatcher in this video lesson.













