0:00
/

Paid episode

The full episode is only available to paid subscribers of Big Think

Lesson 1: “Shock” Your Audience at the Outset

Understand your audience's state of mind. Invite engagement.

On our phones alone, we’re inundated by buzzing and blinking notifications from messages, news alerts, and reminders about an upcoming event. With so much competing for our attention, focusing can be hard, even when it’s a loved one sitting across from us at a meal. Now imagine the person on the other side is trying to sell you something.

Tech entreprene…

User's avatar

Continue reading this post for free, courtesy of Big Think.