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Lesson 10: The Benefits of Seeking Advice

Dismantle fears about asking for advice. Boost others’ egos.

Sometimes you might hesitate to ask a colleague or mentor for advice. Maybe you don’t want to burden them. Or maybe you don’t want to admit you’re unsure or appear needy. What if seeking advice makes you look bad? But … what if it makes the other person feel … good?

Marketing professor Jonah Berger says not only does asking for advice give the other pers…

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