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Lesson 1: Make Values Your Organization's DNA

Infuse values throughout your organization. Hire and assess performance with values in mind.

If you’re ever in Seattle, you might stop by the infamous Gum Wall. What started with a few stray pieces eventually grew into a 50-foot stretch of brick completely covered in old chewing gum. Apparently, even the most conscientious people thought, “Well, everyone else is doing it.”

The Gum Wall serves as a sticky reminder of how bad behavior can spread, …

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