Public speaker Mohammed Qahtani once said, “Words have power, words are power, words could be your power also.” Marketing professor Jonah Berger agrees — he argues that studying language provides invaluable data-driven insights. You can gather information about your colleagues, audience, or customers (and vice versa), allowing future behavior and outcom…
Listen to this episode with a 7-day free trial
Subscribe to Big Think to listen to this post and get 7 days of free access to the full post archives.
