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Lesson 3: Building a Culture That Actually Works

Define workplace culture through behaviors. Reinforce them with bold mottos.

“We value integrity.” “We lead with empathy.” “We have each other’s backs.” These phrases sound great on a company website, but do they actually shape behavior? Venture capitalist Ben Horowitz argues that culture isn’t built on abstract values — it’s built on clear, consistently practiced actions. If your company values client responsiveness, for exampl…

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