American author Dale Carnegie wrote, “No one likes to feel that [they’re] being sold something or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas.” So when you want to persuade someone of something, you may want to tread carefully. According to marketing professor Jonah Berger, if — instead of t…
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Lesson 3: Posing Questions
Increase your persuasion power. Demonstrate care and responsiveness.
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