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Lesson 4: Four Laws for Creating Magic Inside Your Organization

Identify the fundamental responsibilities of leadership. Lead with your humanity.

Certain companies feel magical, but their allure is more than marketing sleight of hand. That magic originates within these organizations, flowing from leaders who have an unshakable devotion to their “why” as well as the ability to bring it to life for their people. Truth is, any leader can cast that spell. It doesn’t even require an incantation. In th…

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