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Lesson 7: Concreteness

Utilize concrete language to increase customer satisfaction. Assess when pitching abstractly might be more effective.

Have you ever asked a teenager, “How was school?” and heard “Fine” in response? Did you then try, “What did you do?” only to be met with “Stuff”? If so, then you know a lack of concrete language can come off as a lack of engagement. Just as being abstract doesn’t land well at the dinner table, it also doesn’t get you very far in customer service or mark…

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