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Lesson 2: Four Steps for Personalizing Experiences at Scale

Recognize common customer patterns. Systematize personal touches.

Ever wondered how theme parks manage to make millions of people feel they’ve had a unique experience? It’s all about recognizing patterns and responding creatively.

At Disneyworld, for example, guests are offered buttons to display why they visited – allowing employees to personalize interactions. And by monitoring the park for long lines, frustrations c…

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