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Lesson 1: Why Misinformation Prevails

Understand why misinformation spreads so easily. Prioritize accuracy and nuance.

It often feels like misinformation is lurking everywhere. And indeed, researchers have found that, especially on social media, misleading information really does spread faster than the truth. But why?

Professor Alex Edmans highlights one piece of this complicated puzzle: the incentives that drive even reputable researchers to simplify or exaggerate their…

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