Let’s say your team decides to invest in a new marketing strategy because a report shows that five out of six companies saw a 50% sales increase using it. It sounds compelling — until you learn that the report only looked at six companies and excluded thousands who didn’t experience the same revenue growth with that strategy. This is a classic case of b…
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Lesson 5: A Fact Is Not Data
Differentiate between facts and data. Look for statistical significance and random sampling when utilizing data to support decisions.
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Learn skills from the world's top thinkers, entrepreneurs, and experts. Our micro-learning classes help you stay focused on big ideas with practical impact. No fluff, no filler – just the skills you need to become the highest-performing version of yourself.Authors
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